Plan your Website before starting

A well laid out website is better than a fancy site. Visitors want fast, easy, logical access to your information.

You should sketch out a map of your pages before starting to ensure that the navigation from page to page is clear in your mind. Always think from the perspective of your visitor. Is the information easy to find? Are the items properly positioned?

Decide what content you want to place on which page - for example product text, photographs etc.

Every commercial web site should have a privacy policy that outlines how information provided by your visitors is treated. European companies also need to display their company registration details.

Always maintain a consistent navigation menu so that your visitors are never more than a click or two away from anywhere else on your web site.

Own your Visitors - don't send them off to other websites, unless it is absolutely unavoidable.